
In modern freight transportation, particularly in Full Truckload (FTL) and Less Than Truckload (LTL) operations, the most frequent question remains unchanged: “Where is my shipment right now?” This question reflects the industry’s accelerating demand for real-time transparency and more efficient communication between shippers, brokers, and consignees.
As logistics becomes more dynamic, location sharing tools have moved from being a novelty to an operational standard. The growing popularity of public GPS tracking links, or geo links, demonstrates how simple telematics-driven solutions can resolve everyday inefficiencies. By providing accurate, instant location updates to all parties involved, geo links reduce the strain of constant phone calls, streamline shipment tracking, and build a foundation of trust across the logistics chain.
At the forefront of this transformation is the Navixy telematics platform, offering a location-sharing feature designed specifically for freight and logistics businesses. This solution provides real-time access to a vehicle’s location through a secure, shareable web link accessible on any device without the need for special applications or logins. With Navixy, transportation companies can quickly generate live tracking links directly from their platform and share them with relevant supply chain stakeholders.

The system allows full control over the data displayed – whether it’s the vehicle’s current location, speed, or temperature – while also enabling companies to set time limits on access or tailor visibility to specific delivery scenarios.

In FTL logistics, where shipments typically move from point A to point B, the lack of real-time visibility often leads to operational friction. Even in such straightforward deliveries, the involvement of brokers, dispatchers, and freight forwarders can cause communication gaps and delays in status updates.
By integrating location sharing into their operations, logistics providers offer all stakeholders a shared, real-time view of the vehicle’s movement and route adherence. This approach provides shippers with peace of mind, empowers brokers to proactively manage SLAs, and frees drivers from the constant interruption of status calls. The result is smoother coordination, fewer errors, and stronger customer relationships.
In LTL logistics, where a single truck serves multiple delivery points, the challenge of maintaining precise tracking is even greater. Traditional systems often offer limited updates, focusing on warehouse departures and hub check-ins, leaving shippers without insight during transit.
With Navixy’s location-sharing tools, this visibility gap is closed. Companies gain stop-level tracking accuracy, enabling consignees to see when a vehicle is approaching and prepare unloading operations without unnecessary delays. Shippers also benefit from timely confirmations of delivery milestones, turning fragmented communication into a cohesive, real-time experience.
The value of Geo links extends beyond simple GPS tracking. By providing access to real-time location and telematics data fleet managers can analyze delivery patterns and route deviations. This supports data-driven decisions, allowing logistics teams to optimize schedules, refine route planning, and enhance driver productivity.
This shift from reactive issue management to proactive optimization translates into more reliable service and improved operational performance.
Thanks to its flexible architecture, Navixy’s platform easily integrates into existing Transportation Management Systems (TMS), customer portals, and order management systems via API. This seamless integration enables the automatic generation and distribution of tracking links, supporting operational workflows from order confirmation emails to broker portals and dispatch systems.
Since the links are browser-based, they can be opened on any device without requiring extra apps or software installation, making them accessible and convenient for all parties involved.
A typical example involves a manufacturer shipping high-value goods through a third-party carrier coordinated by a broker. Without live tracking, all parties are forced to rely on outdated reports and continuous phone calls. With Navixy’s location sharing, everyone involved including shippers, brokers, and consignees can instantly monitor shipment progress and receive automatic notifications about delays, deviations, or unplanned stops. This approach reduces risks of delay, improves SLA performance, and offers increased protection against issues like double brokering or theft.

Follow-up calls and continuous manual coordination are a common burden in high-value freight operations. After the introduction of Navixy Geo links, the logistics company in Europe creates geo links - corridors for the movement of vehicles (an agreed route from which it is impossible to deviate) and regulated stops that are visible to shippers and consignees. The company, engaged in the transportation of industrial goods, reported a significant reduction in the number of such routine calls — by about eighty percent. This translated into nearly a twenty percent drop in support-related costs per shipment. In practical terms, this means teams can dedicate more time to strategic tasks instead of repetitive logistics updates. This case highlights that geo links do much more than enhance transparency - they actively drive down OPEX by reducing manual workload and improving overall efficiency.
In today’s logistics environment, where speed, accuracy, and transparency directly impact customer satisfaction, real-time location sharing has become a core industry standard, not an optional add-on.
By implementing Navixy’s tracking solution, companies in FTL and LTL logistics gain a practical, user-friendly tool to reduce manual communication, ensure SLA compliance, and deliver an outstanding customer experience. More importantly, they position themselves for sustained competitive advantage in an increasingly digitalized freight industry.
Connect Geo links and give clients, brokers and consignees access to online tracking in real time — without calls, without unnecessary risks, without installing applications.
Contact the Navixy team today to test Geo links across your fleet.